creative direction

‘Creative Direction’ covers two complementary disciplines. Two sides of the same coin. Initially defining the direction of travel of your business in creative terms; and then maintaining a senior level of control over all creative work conceived and produced on its behalf. What you say…your tone of voice…the flavour of your whole brand, in whatever form it is presented. By extension this involves developing creative assets so that your business is ready to engage with new opportunities as they arise.

It forms Cream’s DNA - it underpins and informs every step, but is often invisible. Which is why it is introduced here, right at the start of this story, although it’s presence may not be apparent for some time.

If we work together you should expect that every proposal I make to you and every idea I bounce off you, will be guided by our agreed direction of travel. And every concept that moves to production will be controlled so the desired result is achieved.

services

To try and make navigating the website more manageable, I have broken the services down into six main categories, all of which you can access via the links below or the menu above. Due to the nature of the work, there will be some overlap between categories.

creative direction

‘Creative Direction’ covers two complementary disciplines. Two sides of the same coin. Initially defining the direction of travel

logo design & branding

Crafting individual logo designs to suit your brand persona; established or just beginning, I'll bring creativity tailored to you

graphic design for print

Creative artwork prepared for all forms of printed media, from spot-colours on lithograph to CMYK on digital, or silk-screen on fabrics.

graphic design for digital

Artwork created for use online or digital devices, such as assets used on websites, an animation, e-book or an advert on social media.

websites

Designed and developed from top to bottom entirely in-house on Joomla, with Gantry framework and organic SEO.

illustration

Bespoke hand-drawn digital artwork created for high-quality print and digital media.