creative direction

‘Creative Direction’ covers two complementary disciplines. Two sides of the same coin. Initially defining the direction of travel of your business in creative terms; and then maintaining a senior level of control over all creative work conceived and produced on its behalf. What you say…your tone of voice…the flavour of your whole brand, in whatever form it is presented. By extension this involves developing creative assets so that your business is ready to engage with new opportunities as they arise.

It forms Cream’s DNA - it underpins and informs every step, but is often invisible. Which is why it is introduced here, right at the start of this story, although it’s presence may not be apparent for some time.

If we work together you should expect that every proposal I make to you and every idea I bounce off you, will be guided by our agreed direction of travel. And every concept that moves to production will be controlled so the desired result is achieved.

services

To try and make navigating the website more manageable, I have broken the services down into six main categories, all of which you can access via the links below or the menu above. Due to the nature of the work, there will be some overlap between categories.