Bringing graphics to life with animation can be a great way to catch someone’s eye or grab attention, especially when GIFs and memes are commonplace today. They can come in all sorts of different sizes and styles, funny and humorous or clever and snazzy; it all depends on the personality you wish to convey and the target audience. After all, a funny animation with a dark sense of humour might suit the undertaker’s personality, but it probably won’t be great for business.