branded clothing and promotional accessories

The array of apparel and products available for promotional printing appears never-ending, with dedicated businesses set up even for small quantities; adding branding or artwork to promote your business or brand has never been so accessible.

More often than not, if your business involves face-to-face contact, you’ll want clothing that represents your brand in the correct colour and style, with the logo and fonts matching your branding. Things have moved on, so your options are no longer limited to polo shirts and a small, embroidered logo on the breast. Don’t get me wrong, they’re great and as popular as ever, but you can also get hoodies, caps, softshell jackets and long sleeve Tees with all sorts of options available for adorning your apparel with logos and artwork. Larger format embroidery is commonplace, as is traditional screen printing, but technologies have moved on, so options such as DTG (direct to garment), which is similar to an inkjet, or a variety of heat transfer printing methods are available like AOP (all-over printing) and DTF (direct to film) to name just a few.

When it comes to promotional accessories, gone are the days of poorly printed tat; well, you can live in hope. I say tat, but it’s all subjective; I’m referring to the cheap pens, calendars, desk-sized year planners, packets of mints, and the other desk trinkets all similar in quality to the toys found in Christmas crackers, and I’m not talking Harvey Nicks. Nowadays, so many more products are available; some may be relevant to your business, but if not, you can find plenty of items which people will want to use daily or keep for an occasion, or even gift to someone they know will appreciate. Everything from water bottles to multi-tools and torches, umbrellas to camping chairs, tote bags to backpacks and more are all available, so next time you’re looking to gift your loyal fanbase or future clients, think about what will work best and get it executed perfectly. After all, the only thing worse than receiving a crappy pen destined for the bin is paying for it in the first place.

Some of the processes are limited to detail, some the number of colours and others light coloured fabrics only; navigating which is the correct method for you and preparing the artwork appropriately is where I come in.