Nowadays, passing on a business card is much more than simply exchanging contact details. Getting the layout and spacing has always been important, as has the quality of print if you want to make the right impression; with advances in technology and stock materials, there are even more options available to make that all-important exchange more personable, be it adding tactility, UV hot spots, foiling or even shaped as a square. These are some of the tools considered when designing the perfect business card to represent you, your business and your brand.
The A6 postcard format has become increasingly popular recently; it works so well for many things. If you’re on a budget, they can almost be your daily go-to for most things, acting as a large-format business card, promotional flyer, and compliment slip all in one, and they are great for trade shows.
Whichever format you choose, the small hand-to-hand stationery and marketing tool is as popular as ever, and with the short attention span throw-away world we appear to live in, getting the design and impact right has never been so important.