It’s your biggest show of the year, and you are surrounded by the competition. Your brand and perfectly presented products are showcased for all to see. Potential customers are pouring in. Is yours the stand that stops them in their tracks?
Exhibiting at a trade show is an expensive business. From the show costs, travel and accommodation, the stand and accessories, stock, and promotional materials, all on top of the staffing over several days, it’s almost impossible to do them cheaply and expect any success.
Instead, I think “good bang for the buck” is what to aim for, which is what I try and help with. We look at your exhibiting requirements together, and I go away and come back with some creative solutions. Not just creative artwork ideas but also practical solutions for ongoing exhibitions so that the same backdrop can work in different situations, sizes and formats, for example, or a collapsible unit that gives you something to stand behind while re-asserting the brand in front while the same time giving you somewhere out of sight to stash personal things such as a bags or bottles of water etc.